The story behind CureCast.
CureCast was born in 2016, when Vishal Parikh, our founder, watched his sister, a plastic surgeon, spend twenty minutes searching for one patient's photograph during a consultation. She never found it.
Her photos were scattered across staff phones, WhatsApp chats, and camera rolls. That one lost photograph made Vishal ask a simple question: why should something so important be so difficult to find?
That question became CureCast.
Vision
A world where every aesthetic practitioner can show patients the results they’re seeking, simply and clearly.
Mission
To make clinical photography simpler for plastic surgeons, dermatologists, medical spa, and wound care professionals.
Our approach
We listen to our clients to understand the real problems and focus on making everyday tasks simpler and more intuitive.
From one missing photograph to a better clinical workflow.
What started with one frustrating search became a bigger idea: clinical photography should be easier to align, capture, organise, find, compare, and use.
Align & Capture
Organise
Find
Compare
Use
How we work
We listen to the client using CureCast.
CureCast is shaped by real requests and real problems from dermatologists, plastic surgeons and medical spas.
01
Listen
We start with real requests from our existing and new clients.
02
Understand
We look at the workflow behind the request, not just the feature someone asks for.
03
Build
We turn useful ideas into simple workflows that can work across the practice.
Every improvement starts with a real problem worth solving.
Global reach
Built for practices around the world.
CureCast supports practices globally, with the same focus: making clinical photography easier to work with.
One workflow.
A global community.
Our journey
From one question to a global workflow.
CureCast has evolved by listening to practices, learning from real workflows, and building what comes next.
2016
The question
The question that started CureCast.
2017
The first product
Turning the idea into something practices could use.
2018
The world gets bigger
CureCast begins reaching practices globally.
2021
Listening & building
Practices shaped what CureCast needed to become next.
2026
Ten years on
Still building a better way to work with clinical photography.
Looking ahead
There is still a better way to work.
We're continuing to build a simpler, more connected way for practices to work with clinical photography.
