Clinical Photo Management for UK Clinics
Answer the patient’s question with the right photographs. CureCast helps UK plastic surgery and aesthetic clinics retrieve relevant procedure views, review the patient’s own progress and keep consultation selections distinct from proposed advertising.
From the first consultation to the post-operative review
Three consultation questions, three photo selections
“Have you treated a concern like mine?”
Find a relevant procedure view using the labels your team recognises: rhinoplasty, dorsal hump, breast surgery or body contouring. Before showing another patient’s photographs, check that the proposed disclosure is covered by appropriate permission or other valid authority.
“What has changed since my last visit?”
Open this patient’s history and select matching baseline and follow-up views. Check dates, angle and body site so the discussion stays connected to the patient’s own care.
“Can our team use this on the website?”
Treat that request as a separate publication decision. Review the patient’s permission and the advertising rules for the treatment, proposed images and accompanying wording.
Used by a surgeon with a London practice
Dr. Roberto Viel
Plastic surgeon with a London practice · CureCast customer
“The app is easy to use, the images are safely stored and the classification is easy and immediate.”
This excerpt is from his published review of CureCast.
Keep consultation review and advertising approval separate
A useful clinical comparison can help explain progress without being suitable for a public advertisement. In particular, ASA/CAP restricts public advertising of prescription-only medicines, including implied advertising through before-and-after imagery. Patient permission alone does not override those restrictions.
The clinical team reviews the record
Check identity, visit dates, matching views and the purpose of the discussion. Keep the relevant consent documentation with the record and avoid treating every photo in the library as a consultation portfolio.
The clinic reviews the proposed publication
Select only the images needed for the intended audience. Check permission, authenticity, presentation and the rules applying to the treatment before marketing receives an approved selection.
Read the UK guide: consultation photos, consent and advertising →
For retention planning alongside permissions, see the UK section of our patient photo retention guide.
Review the comparison with your own team
Recreate the view before interpreting the change
TrueAlign Match on iPhone and iPad can bring an earlier photograph onto the live camera. Use ghost, outline, grid and level guides while your team manages lighting, distance and positioning.
See the capture tools →Choose the earlier visit deliberately
In a demo, ask staff to find the patient, select matching views and explain the visit dates. Then review who can download or share the selection.
What to confirm before a UK practice starts
- Photo use: agree how clinical records, consultation selections and marketing candidates will be distinguished in the team’s process.
- Account agreement: UK accounts are hosted outside the UK. Confirm primary storage, backups, support access and applicable transfer arrangements before adding patient data.
- Team handover: test one consultation and one staff-role change. Administrators configure module and action permissions.
- Leaving the system: review a patient-level download and agree how the clinic will keep required records if it changes software.
Explore comparison tools, staff permissions, consent forms and the UK/EU data-protection guide. See pricing for the current plans.
Frequently asked questions
Can we show one patient another patient’s results during a consultation?
Check whether the proposed disclosure is covered by appropriate consent or other valid authority. Being inside a private consultation does not by itself establish permission to show identifiable images.
Can our team compare photographs from different visits?
Yes. Select the baseline and follow-up views from the patient’s history. Confirm the body site, angle, visit dates and clinical context before interpreting the comparison.
Can we use a Botox before-and-after image in an advertisement if the patient agrees?
Permission alone is insufficient. ASA/CAP restrictions on public advertising of prescription-only medicines apply separately, including to implied advertisements through imagery.
Where are UK accounts hosted?
UK accounts are hosted outside the UK. Confirm the account’s storage, backups, support access, processing agreement and applicable transfer arrangements before adding patient information.
Can a surgeon with a London practice review CureCast’s use?
Dr. Roberto Viel’s published CureCast review is linked above. The excerpt describes his experience of using the app; it does not establish a particular outcome for another clinic.
Do staff permissions replace our clinic’s photo-use policy?
No. Administrators configure access in CureCast. Your clinic still decides the permitted uses, consent process, record retention and publication review.
See How CureCast Fits Your Practice
Discuss how CureCast fits into your UK clinic’s photo workflow, from capturing and organising patient photos to comparing follow-up visits.
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